Astronomer Brand Impact

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Astronomer releases Gwyneth Paltrow ad

Gwyneth Paltrow Helps Turn Astronomer’s Infamy on Its Head

“Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones,” Ms. Paltrow says directly to camera in a video posted on Astronomer’s social chann...

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Astronomer's 'clever' PR move embracing CEO scandal - featuring Gwyneth Paltrow

BBN Times · 1d

From Coldplay Kiss Cam Scandal to Clever PR: Astronomer Turned a CEO Scandal into a Brand Awareness Campaign with Gwyneth Paltrow

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Why Gwyneth Paltrow Might Just Be Underrated as an Entrepreneur

Paltrow always seems be in on the joke.

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One Reason Gwyneth Paltrow Said Yes to Viral Astronomer Ad Poking Fun at CEO's Coldplay Kiss Cam Drama (Exclusive)

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Company involved in Coldplay KissCam drama hires Gwyneth Paltrow as spokesperson

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Gwyneth Paltrow Named “Temporary Spokesperson” for Astronomer Following Viral Coldplay Kiss Cam Moment

In an iconic PR move, on-screen text then started to type out: “OMG! What the actual f—.”

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Chris Martin Serenades Lionel Messi, Wife During Latest Coldplay Kiss Cam After Astronomer Controversy

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Lionel Messi Attends Coldplay Concert With His Wife and Fans Are Loving It

12hon MSN

Andy Byron's net worth faces significant hit over Astronomer scandal

The Astronomer CEO's resignation from the software development company could prove costly, experts tell Newsweek.

1don MSN

Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.

Astronomer PR pivot: Celebrity cameo turns crisis management into B-school case

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become B-school case study material: Is the move clever or wise? Can humour, irony,

Unilever’s Growth Comes From Finding Opportunity

Lessons from the kiss cam scandal, a perhaps deceptively bright economic picture, new taxes on office snacks, OpenAI adds consulting.