As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

After more than a year of being named the Utah Hockey Club, the newest franchise in the NHL has officially been named the ...

Animal-themed names like these often create strong branding opportunities and loyal fanbases. Utah is one of the few places where mammoth skeletons have been discovered, including a complete one ...

The Utah Hockey Club is no more. Going forward, Utah will have a new name for its NHL franchise, the Mammoth. The club made ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

The team posted a reveal of their new updates to their X on Wednesday, along with Utah Jazz ... months before the Mammoth are officially able to hit the ice under their new branding, but based ...