Google's new AI tech, including Veo 3, Flow, and Gemini, was used to create films like Ancestra. Other AI movies are coming.

Google’s AI search results are about to get even more ads. On May 21st, the company announced that it’s going to start testing ads in AI Mode, the new AI-powered search feature that just rolled out to everyone in the US.

Google I/O 2025 was largely dominated by AI agents that will parse the web for users, representing a new paradigm that could replace Search.

An AI fashion tool was not on my Google I/O bucket list. At Google's annual I/O developers conference, the company introduced a number of Gemini AI updates, many of which are coming to Search and, notably,

Unsurprisingly, the bulk of Google's announcements at I/O this week focused on AI. Although past Google I/O events also heavily leaned on AI, what made this year's announcements different is that the features were spread across nearly every Google offering and touched nearly every task people partake in every day.

Ads may appear “where relevant” below and “integrated into” AI Mode responses as part of a test, Google says. AI Mode lets Google Search users ask a question and get an AI-generated response, with the ability to go deeper through follow-up questions and links to websites.

Using Flow will cost a little more than the $7/month/user cost of a “Business Starter” Workplace subscription: You’ll need to sign up for one of Google’s two higher-end AI plans: AI Pro (formerly AI Premium), $19.99/month, or AI Ultra, at $249.99 a month.