Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks' ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world's largest coffee shop chain.

“While our financial results don’t yet reflect all the progress we’ve made, the signs are clear—we’re gaining momentum,” Brian Niccol, chairman and CEO of Starbucks, stated in an accompanying video.

Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...

Brian Niccol, chief executive at Chipotle, will take over the job in September, six years after he grabbed the helm of at the fast-Mexican-food chain and steered it into the digital age.

Starbucks announced on Tuesday that it is replacing CEO Laxman Narasimhan with Chipotle chief Brian Niccol, marking the coffee giant's fourth chief executive in two years. Niccol will take over as ...

Starbucks shares climbed in extended trading Tuesday, as CEO Brian Niccol said the company is "ahead of schedule" on its turnaround effort.

Niccol also has previous experience taking over a founder-led brand and making it his own. When he joined Chipotle in 2018, he took the reins from founder Steve Ells, who had led the chain since 1993.

Niccol will be paid a base salary of $1.6 million annually, with the opportunity to earn up to $7.2 million more in cash. He’ll also be eligible for annual equity awards worth up to $23 million.