Niccol said Starbucks was founded on customer experience, and wants to return the brand to a position of excellence.

CEO sets a new service goal for baristas in order to improve in-store experience for customers, changes happen at stores across the U.S.

Starbucks’ ultimate goal, its CEO says, is to return a community coffeehouse vibe to the world’s largest coffee shop chain.

Starbucks will roll out its “Green Apron Service” model to all 11,000 U.S. company-operated stores by September, according to ...

Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Here's what you need to know about the Starbucks' "Pick Up" closures in Massachusetts. There are three Massachusetts ...

As part of the "Back to Starbucks" campaign, CEO Brian Niccol revealed the company will be closing up to 90 locations that serve as pick-up only options - which Starbucks initially launched back in ...

Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian Niccol's turnaround plan was bearing fruit.

Starbucks CEO Brian Niccol is narrowing his focus on the company's U.S. business during his first days at the helm of the coffee giant. Part of his focus will be making stores more inviting.

Starbucks CEO Brian Niccol on Friday said his goal is for customers to get a cup of coffee in less than 30 seconds within the next five years. “You’re going to have an experience where when ...

The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...