Adidas replaces Puma

Adidas replaces Puma as Mercedes F1 partner post-Hamilton
German apparel and footwear brand Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Adidas Is the Latest Athletic Brand to Enter F1 With New Mercedes-AMG Petronas Deal
Adidas said it will create a complete range of apparel, footwear and accessories for the entire team as well as fans.
Formula 1: Adidas Returns to F1 With Mercedes, Alpine Partner With Castore
F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back into the sport.
Mercedes F1 announce globally famous new signing after Lewis Hamilton exit
Mercedes were on the look-out for a new clothing and apparel partner to replace previous sponsors Tommy Hilfiger and Puma following Lewis Hamilton's decision to leave
Adidas enters F1 with Mercedes-AMG partnership, replacing Puma after 13 years
Following the loss of its contract with the German Football Association (DFB) last year, Adidas is expanding its horizons. The brand is reportedly set to partner with the new Audi Formula One team when they join the grid in 2026 and has plans to collaborate with English soccer club Liverpool starting next season.
adidas Enters Formula 1® with Multi−Year Mercedes−AMG PETRONAS F1 Team Partnership
Today, adidas announces a multi-year partnership with the Mercedes-AMG PETRONAS F1 Team, which unites two icons in one of the world’s fastest growing sports. The collaboration represents a significant moment in adidas’ history as it enters the pinnacle of motorsport: Formula1®.
Mercedes announce ‘groundbreaking’ deal with Adidas in F1 first
Mercedes have signed a sponsorship deal with Adidas which will see the German apparel company supply the team's kit for the 2025 season.
Mercedes kick off post-Lewis Hamilton era with new Adidas deal
Adidas will enter Formula One as kit suppliers to the Mercedes Formula One team in a multi-year partnership announced on Tuesday for the new post-Lewis Hamilton era.
Mercedes sign 'groundbreaking' new deal despite costly Lewis Hamilton exit
While Mercedes are making moves off the track, they have a tough task ahead of them to return to prominence on it. The Brackley-based squad finished fourth in the Constructors' Championship standings in 2024 and rarely demonstrated the pace required to take the fight to the three teams ahead of them.
What does Mercedes' Adidas deal mean for F1?
Mercedes have signed a sponsorship deal with Adidas which will see the global apparel giants supply the team’s kit in a multi-year deal. Synonymous with sports such as football and athletics, the German manufacturer has made its entrance into the world of Formula One, replacing the Silver Arrows ’ previous clothing partners Tommy Hilfiger and Puma.
Adidas replaces Puma as clothing partner of Mercedes-AMG Petronas F1
German sports giant Adidas will become a sponsor and clothing partner of Mercedes-AMG Petronas F1. The sponsorship deal is reportedly worth at least
Can Adidas and Mercedes Make the First Hot Formula 1 Gear?
The 2025 season was already going to be a year of transition for the Mercedes Formula 1 team. With longtime championship ...
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Adidas-Mercedes Collab Is Bad News For Puma, But F1 Just Became The Biggest Lifestyle Brand On Earth
This shift mirrors the sport’s surging popularity in new and emerging markets, with North America now boasting three Grand ...