Bill Belichick must be glad he joined Instagram in September. The new UNC football coach, 72, explained that he’s “joining the 21st century” and using Instagram for recruiting players after taking over the Tar Heels program earlier this month.

UNC head coach Bill Belichick is adjusting to the college recruitment landscape by launching a new social media presence. "I'm officially on Twitter, so

The Tar Heels’ new football coach skipped the Fenway Bowl to use his time on roster management and setting up recruiting weekends.

Bill Belichick may have just signed on at North Carolina but the UNC head coach is already making splashes in the transfer portal. According to On3.com, Belichick and the Tar Heels landed a massive commitment from Prairie View A&M offensive tackle William Boone.