As tech giants lean into generative AI content to boost engagement, human users may discover that they have fewer options for avoiding it. Nonhuman Instagram profiles are generating fresh scorn this week after reports that parent company Meta is looking to increase the presence of AI-generated content on its social networks as a way of boosting engagement.

Meta still has plans to use AI to drive engagement on its platforms, though. On Friday, images of Instagram accounts labelled as “AI managed by Meta ” began circulating on social media platforms. But following online backlash,