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Nike, Tennessee and Adidas

Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.

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On3 on MSN · 2d

Tennessee-adidas deal: Candace Parker reacts to Vols’ decision to leave Nike

SGB Online · 22h

Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal

3d

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

2don MSN

Why Lady Vols legend Candace Parker believes Tennessee deal with Adidas is a win for UT

Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...

1don MSN

Nike, Air Jordan and Adidas Top Kids, Teens Holiday Wish Lists

SuperAwesome's 2025 Holiday Wish List survey found Nike, Air Jordan and Adidas among the top brand favorites among kids and ...

Marketing-Interactive2d

Nike sues HK star Edison Chen over alleged breach of contract

Nike has filed a lawsuit against Edison Chen, the Hong Kong singer and founder of streetwear brand CLOT, over an alleged ...

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