The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,

Similar in size to the Lucid Air and Tesla Model S, this electric sedan lacks some of their capabilityThe Afeela 1 has 40 sensors for its high-tech electronics.By Benjamin PrestonWhat do you get

But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.

We scored a seat inside the AFEELA 1 Signature, the top-tier trim of the lineup that clocks in a massive $102,000. But don't let the sticker shock scare you off just yet — this EV is loaded with bells,

Sony and Honda's joint-venture electric sedan made its debut during CES 2020.

AU Optronics (AUO) has collaborated with Sony Honda Mobility to unveil an innovative Micro LED Display Human-Machine Interface (HMI) at CES 2025. The technology has been integrated into the Afeela electric vehicle,

The Japanese joint venture group Sony Honda Mobility has revealed its first car – the Afeela 1. Sony Honda Mobility was established in 2022 with the two firms in partnership to build electric vehicles.