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Nike, Tennessee and Adidas

Saturday Down South · 2d

Tennessee plans to leave Nike for new apparel sponsor in 2026, per report

Tennessee is set to announce later Wednesday that it plans to switch back to Adidas as the school's apparel provider, sources tell ESPN. The Vols have been with Nike for the past 12 years, but that deal will expire in 2026. Tennessee was with Adidas from 1995-2014.

USA TODAY · 1d

What to know about Tennessee's deal with Adidas as Danny White, Vols leave Nike

Tennessee and Adidas agreed to a 10-year apparel contract that starts in July 2026 as AD Danny White and the Vols ditched Nike for a new deal.

Tennessee Vols switching back to Adidas after it sunsets its apparel deal with Nike

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel provider.

Yardbarker on MSN1d

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

Expect these types of deals to become the norm, too, as universities seek every competitive advantage against one another.

Sports Business Journal1d

Univ. of Tennessee inks landmark NIL-powered Adidas deal

Univ. of Tennessee athletics will switch from Nike to Adidas in 2026 as its official apparel supplier in a blockbuster ...

2d

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

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