It's easy to get excited by the idealism around the shiny new thing. But let's set something straight: Spark ain't going to replace Hadoop. Read now Adobe is adding a Hadoop connector that will add ...

Adobe is introducing new AI capabilities in Marketing Cloud that aim to deliver real-time personalization tools for marketers. The software giant said the updates are focused on email, which remains ...

Adobe Inc. today announced the general availability of Workfront Planning, a new update to its Workfront platform for marketing teams that helps centralize work, automate campaign planning and ...

Adobe will pay creators that use its newly announced generative AI tools to create content and allow them to have the option to prevent their work from being used to train the AI model. This comes ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Brands were forced to face the reality of paused ...