RALEIGH, N.C. — Advance Auto Parts Inc. has acquired the rights to the DieHard brand covering DieHard-brand car batteries and the ability to develop the DieHard brand into other automotive and ...

Bruce Willis reprises his iconic role of John McClane for a new Advance Auto Parts DieHard battery commercial — and the spot is epic. By Ryan Parker Former Senior Reporter Yippee-ki-yay #$@%. He’s ...

RALEIGH, N.C.--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts retailer, announced that its DieHard brand is the world’s first automotive battery to receive ...

RALEIGH, N.C.--(BUSINESS WIRE)--Advance Auto Parts (NYSE: AAP), a leading automotive aftermarket parts retailer, today announced Carquest by Advance as a new retail concept under Advance’s portfolio ...