On a quiet street in Syracuse, N.Y., a small factory makes an American classic: a flat metallic object that millions of people recognize by sight, but few know by name. It’s the Brannock Device, ...

One of the world’s biggest companies is trying to shake up a business dominated for decades by a Central New York firm. Nike is rolling out an app, Nike Fit, that will allow customers shopping online ...

It’s a back-to-school tradition: a visit to the neighborhood shoe store, where employees pull out a well-worn metal foot measuring tool from under a seat to measure children’s feet, fit them with the ...

Nike Inc.’s new shoe-sizing technology doesn’t worry the company that’s been measuring feet for 92 years. Brannock Device Co. manufactures the ubiquitous shoe-store contraption that you’ve almost ...

Ever wondered what that foot-measuring gizmo in shoe stores is called? Invented by Charles F. Brannock and patented in 1926, the heel-cupping metal implement, used for generations to torture children ...

The Brannock Device is that metal gizmo they use to measure your foot size at the shoe store. Manufactured for nearly a century now in Syracuse, N.Y., and named after its inventor, the late Charles ...

LIVERPOOL, N.Y.—Many have tried, but no one has ever come up with a more elegantly simple way to measure the human foot than Charles Brannock, inventor of that ubiquitous metal gadget found in shoe ...

Jimmy Kimmel surprised one of his employees with an intervention on Tuesday. The late-night host said a "Jimmy Kimmel Live" writer named Gary collects junk he think is funny, and keeps it in his ...

You know you want to see it in all its sexy robotic glory, so click through. P.S. What’s a Brannock device, you say? It’s that foot-measuring doohickey you didn’t realize had such a noble name. Yes, ...

The Syracuse Chiefs' evolution to the Devices isn't as quick and easy as you might think it is. Danny Tripodi/Syracuse Chiefs. Lots of people have odd little hobbies or fixations, like your aunt who ...