In anticipation of its all-in-one sports media streaming platform launch, ESPN has produced a new ad campaign headlined by none other than “Peacemaker” and WWE star John Cena. The professional ...
Advertisers who’ve been on the fence about buying time in the College Football Playoff National Championship had better give ...
ESPN is making significant changes ahead of the 2025 college and NFL football seasons, and its new campaign from ESPN Bet Sportsbook is guiding fans through the tunnel, connecting games, gaming, and ...
With the live streams of its networks now on multiple devices, ESPN is taking an intriguing strategy with ad sales that other networks could learn from. At Tuesday's upfront event, ESPN is expected to ...
ESPN faced a wave of criticism from fans after the network aired a flurry of commercials during the CFP semifinal between No.
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Peter Kafka Every time Peter publishes a story, you’ll get an alert straight to your inbox!
The Federal Communications Commission (FCC) could go all the way with a proposed fine against ESPN. The proposal calls for a penalty of $146,976 against ESPN for violating the Emergency Alert System ...
No. 6 Ole Miss took on No. 10 Miami in the first 2025 College Football Playoff semifinal — the Fiesta Bowl — Thursday night ...
Pat McAfee was in the middle of a pleasant conversation with his show’s producers/co-hosts on Thursday when an ad for ESPN Bet popped up the screen. The news surrounding the Penn Entertainment-run ...
ESPN has aired a limited amount of video ads on 360 during its life span, including a campaign for Cisco last year during college basketball tournaments. It's also run spots for Dr. Pepper and more ...
One of the most significant growth areas of ESPN’s advertising business is coming from college sports. According to a report by Mollie Cahillane in Sports Business Journal, the network has increased ...
The Boston Globe reports The Kraft Sports Group, which owns the New England Patriots, is selling local advertising for the new ESPNBoston.com, a partnership that some media analysts say could create a ...