Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loriot, partner at fifty-five. The ...

Search Engine Land » Product Recommendations » Analytics Recommendation: Google Data Studio Chat with SearchBot Google Data Studio is a free product that you can use to easily create beautiful and ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google’s new Ads and Analytics Advisors, gives advertisers faster, ways to analyze data, optimize campaigns, and turn ...

Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to ...

The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date. Google announced earlier this month that its ...

Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. In case you haven't heard, a decision by the ...

On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics (not GA4) still showed to be collecting data, after the deadline. Well, Google said it takes time for ...

The Austrian website of medical news company NetDoktor works like millions of others. Load it up and a cookie from Google Analytics is placed on your device and tracks what you do during your visit.

Google Analytics, the world’s most widely used web analytics service developed by Alphabet’s Google (GOOG), risks giving U.S. intelligence services access to French website users’ data, France’s ...