Last week, Cumulus Media/Westwood One Chief Insights Officer Pierre Bouvard talked with Radio Ink about the dangers of dull radio advertising. Now he’s sharing more specific tips to help brands beat ...

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

You can’t listen to the radio in St. Cloud, MN, for very long without hearing Bradshaw & Bryant’s “Justice for the Injured” jingle. It’s one of AM/FM radio’s most striking advertising success stories ...