Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a ...

Ikea hopes to capitalize on the popularity of home design reality shows that seem to be multiplying on HGTV and other channels. The Ikea Home Tour Squad will help homeowners across the country tackle ...