Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts. Artificial intelligence is rapidly transforming the audio ...

Podcasts have become more popular in the last 10 years, with just about anyone being able to start one. Although there is only a 1% difference, it’s a historic number because podcast listenership has ...

Spotify today is introducing new technology that will give radio broadcasters the ability to turn their existing audio content into podcasts, or what it’s calling “broadcast-to-podcast.” Based on IP ...

It may have seemed unthinkable a decade ago, but, for the first time, podcasts have surpassed over-the-air radio in daily spoken-word audio time in the US, according to new Edison Research Share of ...

For the first time, podcasts now account for a slightly larger share of U.S. spoken-word listening than AM/FM talk radio, with 40% of listening time versus 39% for radio. This crossover caps a ...

New data from Edison Research shows that, for the first time, in the final months of 2025, podcasts surpassed talk radio as a share of overall spoken-word audio listening. The data, which compares how ...

With some of the broadest reach among ad-supported media, AM/FM and podcast ads continue to stand out as top performers in driving consumer action, outpacing digital platforms like TikTok, Facebook, ...