Yeah. LeBron James has a new Nike commercial in which he is kind of desaturated but there's a really shiny crown in his hands. In slow motion, he puts the crown on his head, and then he looks at the ...

Despite the influx of fresh young talent, LeBron James is sneaker giant Nike’s most important basketball ambassador. The Los Angeles Lakers superstar might be near the end of his career, but he still ...

LeBron James has officially made “The Second Decision”—and this time, it’s not about basketball. In a bold and humorous nod to one of the most famous moments of his career, the NBA icon has announced ...

In anticipation of his 23rd signature shoe with the Swoosh, Nike and LeBron James cooked up a new ad campaign that's sure to get fans talking ahead of the four-time MVP's age 41 season. The 32-second ...

After a long offseason, the NBA is finally back Monday night and the Lakers are ready for a long season that will hopefully end up with another championship. For LeBron James, this season is unlike ...

The latest Nike/Weiden and Kennedy/LeBron ad was widely considered a triumph, and I’ll admit that there’s a lot about it that can be admired. It deals with the elephant in the room, and it strikes a ...

The Super Bowl is a great time to sit back, eat a lot of food, and watch some crazy commercials. Especially for those fans that might not be all that into football. But for the city of Los Angeles, ...