Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

Say goodbye to your favorite holiday helper with these creative Elf on the Shelf departure ideas that capture the magic of ...

Editor’s note: This story may contain spoilers for prying little eyes! Thinking of a new and creative Elf on the Shelf idea every day can be an exhausting task on top of the hustle and bustle of the ...

Santa's spy known as Elf on the Shelf is turning 20 this year. That's two decades of family memories and parental creativity and the occasional panic over where to move the elf to.

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

Every December, the same little figure pops up in homes and somehow takes over the whole month. One morning it is perched on ...

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...

The good old Elf on the Shelf. You know, that dreaded-by-parents, yet desired-by-kids-everywhere Elf on the Shelf. Our elf’s ...

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...