On any given day or month, the programmatic marketplace is filled with spiky peaks and valleys as CPMs rise and fall and as audiences ebb and flow. The best trading desks, advertisers, publishers, ...

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

The average CPM for programmatic out-of-home (OOH) inventory increased from $7.10 in H2 2021 to $7.47 in H1 2022, with most OpenOOH Venue Categories seeing price increases, according to Place Exchange ...

Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in ...

This was the key thread in the panel session on the future of programmatic run in association with digital advertising technology provider PubMatic at The Drum’s Agencies 4 Growth Festival. Watch the ...

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than ...

Programmatic advertising is constantly evolving. From online ads and video to digital out-of-home, streaming, voice and TV, the sheer number of options can make it feel like an impenetrable process to ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?