Long- and short-term ads are both valuable forms of advertising for radio. Because they're designed to achieve different goals, it's important to know when and where to use each style. Measuring the ...

Viant struck a deal with IHeartMedia and its Triton Digital ad platform that will make IHeart’s broadcast radio inventory ...

Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...

Ad Context Protocol is an open standard, developed by Triton Digital and six other companies intended to simplify advertising ...

If you want to increase your reach and capture the attention of your target audience, radio advertising may be the perfect solution. As one of the most cost-effective traditional advertising methods, ...

With work-from-home and other COVID-19 considerations keeping people from driving more, it's important to re-assess the value of radio as an advertising choice for small businesses. Even when you ...

The author is managing director, Enterprise Radio Solutions, for Veritone. Radio World invites industry-oriented commentaries and responses. Send to Radio World. The plight of modern radio advertising ...

Radio is sitting pretty — digital ad revenue has topped $1 billion, according to the Radio Advertising Bureau and Borrell Associates. Local radio stations' revenues grew 25% in 2019 and are forecast ...

Recently Fidelis Mortgage signed an agreement with Radio Advantage in Dallas to have Pat Summerall record a new 60 second radio advertisement. This got me thinking, how can a reverse mortgage company ...

NEW YORK (Billboard) - Newly released data suggests that the U.S. radio industry could be on track to record its worst annual drop in ad revenue in decades. According to the Radio Advertising Bureau ...