Selena Gomez's Rare Beauty is coming to Ulta stores. 'It's happening.' Get those wallets ready because Selena Gomez's ...

Rare Beauty just cooked up a new fragrance for fall. A travel spray of Rare Beauty’s Rare Eau de Parfum. The bottle was constructed with everyone in mind, allowing a variety of people easy access to ...

The brand's debut includes a first-of-its-kind giving partnership at Ulta Beauty, supporting Rare Impact Fund and Ulta Beauty ...

Rare Beauty’s most popular products, including the Soft Pinch Liquid Blush, Brow Harmony Flexible Lifting Gel and Warm Wishes ...

In honor of Rare Beauty’s five-year milestone, its team—including CMO Katie Welch—breaks down the success of its recent community pop-up, and how the brand’s impact extends beyond Selena Gomez’s name.

Rare Beauty prioritizes mental health advocacy. "I never wanted it to be about making a lot of money and that’s it." ...