Warner Bros. Discovery shocked advertisers at its upfront, announcing the re-rebrand of HBO Max. Plus, it discussed new ad tech and IP for ad partnerships.

The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with analysts and employees.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade.

Warner Bros. Discovery has announced it is bringing back the HBO name into its streaming service from the summer, creating HBO Max.

Netflix on Wednesday said it is changing the look of its TV homepage and is experimenting with an artificial intelligence-powered search function.

We've got your streaming plans sorted The post The 40 Best Movies on Netflix Right Now appeared first on TheWrap.

On his Thursday, May 8, 2025 first quarter-earnings conference call, Perrette said his and David Zaslav ’s “password-sharing crackdown initiative” will take “12 to 18 months” to be “full steam.” It “will create another boost of both subscriber and [average revenue per user] growth through the extra member add-on,” Perrette said.

V ery little positive can be said about Warner Bros. Discovery Inc. (NASDAQ: WBD), which was created by a merger of Discovery and AT&T’s media operations. The stock has taken a