AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

The TV industry sleepwalked toward disaster for years. Upfront inventory prices went up for a decade while audience numbers ...

Jerry Dischler leaves Google; a bunch of marketing execs join AI companies; agency holdcos don’t know which way is up.

Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads.

Concern over brand safety and suitability is now tied with campaign underperformance as the top reason for why advertisers ...

If you felt a strange gust around 5 pm ET on Thursday, it was probably the cumulative sighs of relief across Wall Street as ...