Jack Daniels is worried. American wine and beer brands are being pulled from shelves as a ‘Buy Canadian’ sentiment grows.
The LCBO, one of the world’s largest purchasers of alcohol, took U.S. liquor off shelves in retaliation against U.S. President Donald Trump’s tariffs, a “disproportionate response” that is “worse than a tariff,” Whiting said.
Canada accounts for only 1% of Jack Daniel's total sales, so Whiting said in an earnings call that the company can survive the hit.
Forman, the company behind Jack Daniel's, has denounced the Canadian retaliation, calling it "worse than tariffs" and "disproportionate" to the US levies.
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