Inside the £200m fake shirt industry, Manchester United protests, Arsenal's new sporting director, flag-planting in Belgium.

Liverpool’s new £300 million multi-year adidas kit deal is one of the most lucrative deals the Premier League has ever seen. The Reds and adidas have agreed a five year contract which begins ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...

Afterwards Declan Rice – the match-saver with a brilliant strike and an excellent challenge to deny substitute Rasmus Hojlund ...

Liverpool’s agreement with Adidas will comfortably outperform Manchester United’s new Adidas deal, which is set at £90 ...

Liverpool FC has signed a new kit deal with Adidas, replacing Nike from August 2025 in a multi-year partnership.

Liverpool’s strip will be made by Adidas after the club and the sportswear giant agreed a £60m-per-season deal.

Liverpool’s deal with Adidas represents a major financial upgrade. The club’s current agreement with Nike provides a base fee ...

Liverpool and Adidas have collaborated during some of the club's most triumphant eras and iconic trophy wins, initially from ...