As digital access transforms viewership, a once-elite sport finds millions of new fans. In this article, we explore Formula 1 ...

With over 400 million Formula 1 fans around the globe, Scuderia Ferrari and IBM have teamed up to develop a reimagined mobile ...

Lego’s multi-year partnership with Formula One was first announced at the Las Vegas race back in October 2024, but for the ...

Mumbai: Envision Energy unveiled India’s first Formula-1 car created entirely from e-waste. This is only the second such car ...

Maverick” filmmaker Joseph Kosinski came to Formula One like many Americans: “Drive to Survive.” In that popular Netflix ...

IWC Schaffhausen, Tag Heuer, Roger Dubuis and Richard Mille have timekeepers that will get the hearts of the elite ...

Toto Wolff voices concerns over the escalating costs of sustainable fuel in Formula 1, potentially burdening ... to the development of green fuel technology and is closely collaborating with ...

IBM and Scuderia Ferrari HP have collaborated to enhance the Formula 1 fan experience with a new mobile app powered by watsonx AI, offering features like AI-generated race summaries and data ...

Today the Mercedes-AMG PETRONAS F1 Team and Nasdaq (Nasdaq: NDAQ) announced a multi-year brand partnership – aligning one of the most successful sports teams in history and one of the world’s leading ...

The Formula 1 Crypto.com Miami Grand Prix has rapidly evolved into more than just a weekend of speed and competition. The ...