Google has long let hotels buy ads at the top of its search results. Yet these paid ads have only shared generic, static information about a property. Google said Monday it had changed that by ...

Google's recent efforts to expand further into the online travel space could result in a pivotal change for the hospitality industry. In August, the tech giant announced it had started offering ...

Best Western will use the service at all of its 2%2C200 North American hotels Radisson parent company started a pilot program for hotels in Chicago%2C Miami and metro D.C. Hotels are partnering with ...

Today's podcast examines changes to the Google Hotels platform, several travel tech acquisitions, and stronger pricing power for Premier Inn. Good morning from Skift. It’s Thursday, October 19. Here’s ...

Google announced a new Hotel Booking Links program was formerly offered through the Hotels Ads system. Hotels and travel companies are encouraged to join. Current Google Hotel Ads advertisers don’t ...

Google just made it easier to book a hotel room, just in case you’re planning some travel for spring break. (Is it possible to write those words and not hear it in the voice of James Franco’s ...

As far as experiments go, Google Hotel Finder (Experiment) is a successful one, but don't expect it to shake up online travel booking any time soon. Hotel Finder highlights popular areas using a ...

Google has added a tool to search with its new Hotel Finder application. Joining other hotel aggregators, the site is Google’s latest foray into travel search. But how does the site stack up against ...

This is a new, photo-led way for Google to push its own hotel business as a first option for Google users, ahead of competitors. These collections of hotel images are geared toward capturing the ...

Forget using Google Maps when you want to find a hotel to stay at for a business trip or family vacation! You can now use Google’s Hotel Finder. Google Hotel Finder is a search tool specifically ...

Suzanne Rowan Kelleher covers travel for Forbes. For decades now, one of the pervasive frustrations of searching online for a hotel has been that the room rate you see advertised on a booking site is ...