Officials in Miami Beach, Florida are implementing strict security measures to crack down on spring breakers traveling to the waterfront city next month. City officials are ordering heightened police presence,

The city of Miami Beach wants to give spring breakers seeking a party destination a “reality check.” A video ad released Tuesday reinforces the city’s message that Miami Beach is “not interested in being a spring break party destination.

It started last year, when the city launched an expensive ad campaign telling spring breakers that the party was over and announcing new curfews and fines, as well as heavier law enforcement.