The airline's passenger revenue fell, and executives acknowledged its Rapid Rewards loyalty program has not done as well as ...

Peet's Coffee (UNKNOWN) is taking its craft brews to new heights as the newly minted official coffee provider for Southwest ...

The only way around the new seat-fee mess, unless you pay up for a pricier ticket, is to have Southwest frequent-flier status ...

Radioactive wasp nest found at site where US once made nuclear bombs Trump administration reaches $50 million deal with Brown ...

You can now officially book Southwest Airlines flights with an assigned seat. The booking process now features a seat map, ...

On a full aircraft, that could be the difference between a window seat with a view, a more spacious exit row spot, or a ...

For the first time in 53 years, Southwest Airlines is officially selling assigned seats to passengers with a variety of new ...

Southwest Airlines has announced a major change to its long-standing policy, giving customers the option to select their seat when booking a flight. The new policy will begin on Jan. 27, 2026, ...

Southwest announced the seating policy changes in 2024, one of many changes the airline made in the last year.

Southwest Airlines has officially begun selling assigned seats, though the open seating policy will remain in place on ...

Southwest Airlines allows passengers to book assigned seats, new fare classes for travel starting on January 27, 2026.