The Steelers just dropped a cryptic teaser on social media — and here’s what fans should know about the announcement.

New Steelers merchandise unveiled as team opens new Pro Shop inside Acrisure Stadium 03:02. PITTSBURGH (KDKA) -- There is a fact of life when it comes to Steelers fans.

Steelers Pro Shop Live will create a unique retail experience for new and current fans of the team. The live shopping platform will bring authentic Pittsburgh Steelers merchandise to the customer ...

"All you saw were Terrible Towels," said Steelers fan Ryan Gray, ... but more than 50 official editions are available through the Steelers' pro shop, most for $14.95.