Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

The Utah Mammoth has unveiled a strong new logo and identity, representing strength and embracing Utah's Ice Age history. The ...

The potential relocation of the Tucson Roadrunners is back in the news with the approval of the TIF for Alex Meruelo's arena ...

However, it turns out those three concepts were in fact based on a concept shared by Utah Hockey Club even earlier. When the ...

The group threw around a number of branding ideas that would make the Delta Center a must-visit building: tusk-shaped novelty ...

Utah Mammoth, the new brand identity, is the most recent celebration in a strong first year for the organization ...

The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional ...

The new name for Utah’s NHL team, which completed its inaugural season after emerging from the ashes of the Arizona Coyotes, ...

After playing its first year without an identity, Salt Lake City’s NHL franchise officially has a sick new name, logo, and ...

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...