As always, the fans on social media have strong opinions. Here's what they think of the Utah Mammoth's new name and branding.

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

More than 10,000 years ago, herds of mammoth claimed Utah as their home and, ever since, the mammoth has embodied strength, ...

More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot ...

There was a lot of public relations speak when the Utah Hockey Club unveiled its new nickname, branding and logo to the Utah ...

After countless surveys, fan votes and over a year of legal battles and deliberation, Utah's NHL franchise has landed on the ...

Animal-themed names like these often create strong branding opportunities and loyal fanbases. Utah is one of the few places where mammoth skeletons have been discovered, including a complete one ...

There have been plenty of significant milestones over this stretch; however, there was a new chapter to celebrate on May 7 - the organization’s official brand identity, Utah Mammoth. It’s ...

The Utah Hockey Club is no more. Going forward, Utah will have a new name for its NHL franchise, the Mammoth. The club made ...

After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

The team posted a reveal of their new updates to their X on Wednesday, along with Utah Jazz ... months before the Mammoth are officially able to hit the ice under their new branding, but based ...