Google on Tuesday rolled out AI Mode, its latest artificial intelligence feature designed to provide users with more detailed and tailored responses to questions entered into the search engine, the company said in an announcement yesterday.

But most AI has to run in data centers that require ever-growing amounts of electricity. So, if you want to play, you’ll have to pay. For those willing to sign up for one of its service plans, Google is rolling out a suite of new or updated AI-driven tools,