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Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.
Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold
Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.
'As Gwyneth Paltrow said...': Astronomer CEO reveals a major update to move on from Kiss cam scandal
Astronomer CEO Pete DeJjoy in his latest message revealed that they not only roped in Gwyneth Paltrow but also actor Ryan Reynolds -- to tide over the.
Coldplay's Chris Martin Bounces Back From Astronomer Kiss-Cam Scandal With Sweet Serenade of Soccer Legend Lionel Messi & Wife
As fans started chanting "Messi! Messi!" for the Inter Miami FC football star, singer Chris Martin busted out a spontaneous musical homage to the hometown hero, crooning, "Well, Lio, my beautiful brother/ You and your wife are looking so fine/ Thanks for coming today to see our band play/ The No. 1 sportsperson of all time."
Delta Gamma Wild Child? Astronomer CPO’s College Party Days Surface Amid Coldplay Kiss Scandal
Ex-Astronomer CFO Kristin Cabot is back in the headlines, as details of her past party girl college days are surfacing.
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