In the ad, Rife plays fictional injury lawyer “E.l.f.ino,” alongside partner “Schmarnes,” depicted by drag performer Heidi N ...

E.L.F. Cosmetics released a new ad on August 11 that featured drag queen Heidi N Closet as “e.l.f.ino” and comedian Matt Rife ...

Cosmetics brand e.l.f. is under fire after releasing a new ad starring comedian Matt Rife, a performer whose past jokes about ...

E.L.F. Cosmetics is facing criticism after unexpectedly featuring comedian Matt Rife in its latest ad campaign – a move many online are calling "random" and "tone-deaf" in light of his past ...

The latest news in brand marketing and creativity. Tapping into nostalgia is nothing new — both in concept and as a marketing tool. But this week’s crop of brand marketing and creative efforts have ...