Ford is preparing a major electric vehicle announcement that CEO Jim Farley calls a “Model T moment,” as reported earlier by InsideEVs. During an earnings call on Wednesday, Farley said the company will reveal plans to design and build a “breakthrough” EV, along with a new platform, at an August 11th event in Kentucky.

Ford's Model T was one of the primary catalysts that sparked the automotive industry — and the automaker's current CEO, Jim Farley, seems to be hoping to channel some of that energy 100 years later, as Farley says the Blue Oval's next electric vehicle will be the brand's modern "Model T moment."