heidi n closet matt rife

News

E.l.f. Cosmetics addresses backlash over Matt Rife ad

E.l.f. Cosmetics issues statement after Matt Rife ad ignites backlash

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News reported. However, he linked to a health website that sold special needs helmets.

ADWEEK on MSN · 16h

E.l.f. Cosmetics Is Latest Advertiser Under Fire After Casting Controversial Comedian Matt Rife

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife because his TikTok followers are 80% female and 75% are under the age of 34, which overlaps with the brand's target audience of Gen Z women.

The Mirror US on MSN · 15h

E.L.F. Cosmetics responds to backlash over controversial Matt Rife campaign

Beauty brand E.LF. Cosmetics responded to criticism over the use of comedian Matt Rife in the campaign as many folks boycotted their products as a result of it

3don MSN

Matt Rife Takes on Beauty Crimes with Heidi N' Closet in Nostalgic e.l.f. Cosmetics Spot: 'Brought Me Back' (Exclusive)

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

22h

‘We missed the mark’: Makeup brand responds to outrage over ad with Matt Rife

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

e.l.f. Cosmetics responds after hiring controversial comedian

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

18h

Why are people mad at E.l.f. Beauty? The Matt Rife controversy, explained

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

e.l.f. Cosmetics’ Latest Campaign Takes Expensive Makeup To Court

Cosmetics' new legal-inspired commercial, 'The Law Offices of e.l.f.ino & Schmarnes,' stars comedian Matt Rife and drag icon ...

Why was Matt Rife in an e.l.f. commercial?

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

PRIMETIMER on MSN3d

"The guy who jokes about DV?": New ELF ad controversy explained as netizens call out brand over Matt Rife's inclusion

Rife stated in an August 2024 interview with The New Yorker that many domestic violence victims reached out to him and told him that they found the joke funny. Then he told the media outlet that not ...

Some results have been hidden because they may be inaccessible to you

Show inaccessible results