A recent e.l.f. Cosmetics ad featuring Matt Rife and Heidi N Closet has sparked controversy online due to the comedian’s past ...

Kory Marchisotto, global chief marketing officer of E.l.f. Beauty, told the Business of Fashion that the company chose Rife ...

In response to the backlash, Rife shared an Instagram story with a link that he said was his “official apology,” NBC News ...

On Monday, the brand dropped its latest ad. It featured Drag Race royalty Heidi N Closet alongside controversial comedian, ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury ...

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

Days after E.l.f. Cosmetics sparked controversy with their latest campaign starring Matt Rife, the beauty company issued a ...

A popular budget beauty brand has responded after it came under fire for featuring a comedian who joked about domestic ...

COMEDIAN Matt Rife is getting a lot of hate over his controversial new e.l.f. makeup ad about “overpriced beauty.” His ...

E.l.f. Cosmetics apologized for their campaign featuring Matt Rife after fans condemned the ad and questioned the brand's ...

Affordable cosmetics line E.l.f. has issued a statement after they came under fire for a new ad starring controversial ...

Makeup brand e.l.f. Cosmetics and Skincare, the company behind all of your favourite drug store dupes, has apologised for an ...