It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on

The former Astronomer CEO’s kiss cam moment went viral leading to not only a resignation, but a cultural spark, memes and what it means to be publicly shamed today.

Astronomer CEO Pete DeJjoy in his latest message revealed that they not only roped in Gwyneth Paltrow but also actor Ryan Reynolds -- to tide over the.

A second executive has resigned from tech company Astronomer following a Coldplay concert video that went viral and sparked online speculation and scrutiny. The company confirmed Thursday that Kristin Cabot, Astronomer's chief people officer, had submitted her resignation.

Ryan Reynolds' Maximum Effort marketing firm was behind Gwyneth Paltrow's viral Astronomer ad following the Coldplay kiss cam scandal