Two of Colorado’s biggest names are participating in a new NIL campaign. Offensive lineman Jordan Seaton and quarterback ...

For recruits with their eyes on the future, the choice is clear. The short-term allure of NIL is tempting, but the long-term ...

Utah, and other schools across the country, can now pay players up to a combined $20.5 million per year — and Ute athletic ...

Some doubted Clemson could keep up in college football’s new era — top recruits say the program’s approach is exactly why ...

Reed's partnership with ENG Aviation goes beyond traditional endorsements. The Aggie quarterback will use his platform to ...

Because if college athletes can cash in, they might as well do it with laser tag, beef jerky, and vintage shillelaghs.

West Virginia became the 44th state to legalize NIL for youth athletes. The policy officially went into effect August 8.

Colorado Buffaloes quarterback Julian 'JuJu' Lewis is entering his freshman season with the program. There is much excitement ...

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

CHARLOTTE, N.C. — Charlotte star basketball player Bryce Slay has signed a Name, Image, Likeness (NIL) endorsement deal with ...

Michael Sloan, the writer-producer who co-created with Richard Lindheim the durable 1980s TV series The Equalizer, died ...

Hammock warns players to focus on life lessons, not just quick money, as the transfer portal reshapes the game.