Paramount Global, Nielsen sign new partnership, ending dispute Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...
In Nielsen’s monthly media distributor rankings, YouTube saw 11.1 percent of all TV use, while Paramount’s sprawling array of outlets clocked in with about 9.2 percent share in December.
The network said that after total viewership on Hulu was included in the count, the show attracted 19.7 million people, up ...
Both totals represent a combination of Nielsen measurement of Showtime’s linear airings and Paramount Global’s first-party data regarding streaming. According to Paramount Global, the episode ...
January's boost was driven by the College Football Playoffs, which drove an 84% monthly increase in ESPN viewership, according to Nielsen ...
She joins Nielsen as it is grappling with big changes in one of its main businesses, measuring media audiences. Big clients such as Paramount Global have called Nielsen out for not moving ...
The show, set in the oil fields of West Texas, aired its Season 1 finale in January. Billy Bob Thornton stars in the drama as ...
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