Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow ...

The ad agency behind Astronomer’s recent video featuring Gwyneth Paltrow is Maximum Effort. On July 28, the agency shared an ...

What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth ...

It came together very quickly,” a source tells PEOPLE of the video, which Ryan Reynolds' Maximum Effort also worked on ...

Pete DeJoy also thanked the team at Maximum Effort for their remarkable work with their "very temporary" spokesperson.

In a viral twist worthy of a movie plot, tech firm Astronomer found itself at the centre of Coldplay’s infamous “kiss cam” ...

The "Jane the Virgin" alum took to Instagram to share a throwback photo from his and Emily's wedding, which took place on ...

It Ends With Us actor and director Justin Baldoni resurfaced on social media to mark a recent milestone. Justin, 41, took to Instagram on Sunday, July 27, to pay tribute to wife Emily Baldoni as the ...

Tour Sarah Jessica Parker’s Relaxed Hamptons Retreat 75 Small (But Mighty) Kitchens to Steal Inspiration from Right This ...

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The pharma giant cut its guidance and named a new CEO, hoping to revive growth. Its stock fell as much as 30%, wiping almost $93 billion from its market value.