KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC ...

Long-term partnership between the agency and the multinational brand to expand with the PR and influence win, followed by the renewed advertising mandate ...

Dubai Lynx, has announced the return of its Young Lynx Academies in 2025, marking the third consecutive year of its partnership with Publicis Groupe Middle East.

Yards Communications, has announced the official opening of its new strategic and creative hub in the UK capital.

This article explores insights derived from a custom study the Amazon Ads team conducted with Global Web Index (GWI) exploring the diverse household roles that emerge during Ramadan, the journey of ...

Jad Daou - Deputy General Manager, UM UAE details how clients, agencies, suppliers and consumers can all lead the way towards ...

The Advertising Business Group has held its elections for the 2025-26 board members.

Grigory Lavrov, VP Marketing, Local Brands & Franchise Management in CEE & MENAT at Warner Bros. Discovery, on storytelling, ...

King Faisal Specialist Hospital issues ad to encourage organ donation.

In a bold move to spotlight and address the ongoing pervasive issue of smartphone addiction among children and teenagers, MullenLowe MENA, in collaboration with Fixby, has unveiled "Don’t Look Down" – ...

Anam Ahmad, Co-Founder and Chief Creative Officer at The Hanging House, on versatility in agencies which is bringing quality down.

The immersive wonderland blends beautiful spectacles, cool gaming, surprising performances, exclusive shopping, awesome prizes, and crazy fun adventures into the world’s most social media-ready ...