WPP has appointed Cindy Rose, a senior executive at Microsoft, to replace Mark Read as chief executive. Rose takes over on 1 ...

Ajay Kakar, head – corporate branding at Adani Group, said "At Adani, we are not just generating electricity—we are creating pathways for progress. This film reflects the real impact of solar energy ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to ...

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’ ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

Articles written by Danny Advani ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

Articles written by Stuti Jalan ...

Not every pet parent follows wellness brands or influencer pages, and awareness needs to travel beyond the urban scroll zones. A few Pawflix reels alone won’t rewrite deeply entrenched habits—but they ...

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...