Singapore's government analytics framework gives agencies access to AI-backed audience intelligence, shifting the challenge ...

Starbucks and bubly package the basic fall girl meme into a $20 Walmart-exclusive Halloween kit with drinks, a scarf, witch ...

A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...

How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...

KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.

Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.

Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...

Haiku 5.5 makes repetitive AI work cheaper, but marketing teams need to check prompt bands, quality and total task cost.

OpenAI adds visual ChatGPT ads, broader measurement integrations and brand-suitability pilots as it courts larger media ...

TikTok Ad Network opens to U.S. advertisers across nearly 400,000 apps, extending TikTok campaigns beyond the platform.

OpenAI is rolling out GPT-6 with Intelligent UI, allowing ChatGPT to answer with interactive elements as well as text. A response can become a comparison, a visual explanation or a small tool that ...