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Sarah Mahoney @mahoney_sarah, May 2, 2025 ; Amazon’s first-quarter results beat expectations, with advertising revenue ...

Two Republican lawmakers on Thursday introduced legislation that would require app distributors like Google and Apple to ...

Looking across 11 media channels, marketing analytics firm Big Chalk says the average ROI is at $2.07. Linear TV media buys ...

Channel performance reporting will enable advertisers to gain visibility into how individual channels like search, display ...

That's on the low end of agency-client relationship longevity by agency type, according to a joint report from the 4A's and ...

Yeti is able to appeal to consumers on the opposite end of the sustainable spectrum with its "durability message.” Consumers ...

Among the use cases suggested in the launch video: a florist receives an alert about low inventory, with a request to restock ...

Microsoft reported strong growth for Q1 2025 - up about 13% year-over-year to $70.1 billion. Revenue from search rose 6%, but ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, ...

A study by the IAB, Advertiser Perceptions and Guideline finds that 68% of media buyers/sellers and brand execs say CTV is a ...

Roku says its Q1 advertising "outperformed the U.S. OTT ad market and grew faster than overall Platform revenue." ...