I decided a few years ago that I would never write another ‘predictions for the year ahead’ piece again. This is partly because the format is too easily abused by people ‘subtly’ linking their musings ...

The word purpose has been batted around the PR industry for many moons, but since 2018, Kindred’s joint-MDs Sharon Bange and Sinéad Gray have tried to embed this into the agency's ethos – helped along ...

Aldi gets the first Good PR gong. 10 people have been “stranded” at the UK’s highest pub, the Tan Hill Inn in the Yorkshire Dales since Christmas. Six staff, four hotel guests. I can think of worse ...

It’s a criticism that’s been levelled at the PR industry for years: the industry is not as data-savvy as it should be. But is this claim grounded in reality, or is PR unfairly judged? As digital ...

Google exploit reveals the importance of a strong brand Mark Williams-Cook shared a talk at SearchNorwich revealing new ...

Big decisions being faced by global business about whether to amend their diversity, equity and inclusion (DEI) approaches given the U.S. election result have dominated headlines recently. But in the ...

Crisis management goes 360/365 As crisis management becomes more complex, taking it back to basics when it comes to being ...

As I have also outlined, this is because all editorial decisions involving a derogatory commentary about a company or ...